About Us

The Brand Cartel is a global manufacturing and distribution powerhouse specializing in the creation, development, and marketing of lifestyle brands across diverse retail channels. With a focus on specialty eyewear, men’s and women’s fashion, boutique swimwear, resort wear, action sports, surf lifestyle, pharmacy, and petrol and convenience markets, we are at the forefront of shaping consumer trends and preferences.

Our company boasts a proven track record, having successfully relaunched the iconic 80’s surf brand, Instinct, through a global licensing agreement. Currently, we are bringing to market several leading brands in eyewear, footwear, and mobile accessories, including Filtrate Eyewear, DRVN Eyewear, CYKAL Eyewear, Drift Footwear, and Havit Tech.

At The Brand Cartel, we are not just a manufacturer and distributor; we are a comprehensive solution provider. We are currently structuring global distribution networks, e-commerce platforms, 3PL shipping options, and B2B business solutions for our brand portfolio. Our ethos revolves around reliability and efficiency, ensuring seamless production and distribution processes. Clients can trust us for timely delivery and streamlined order fulfillment, making us their partner of choice in brand management.

What sets The Brand Cartel apart is our exceptional team. With unmatched expertise and experience in licensing, product creation and design, brand building, brand activation, international distribution, marketing, and advertising, we possess the knowledge and skills to navigate the ever-changing landscape of fashion retail. By building products and brands that resonate with the end consumer, we ensure sustained success and growth for our partners and clients

The Company Brand Portfolio currently consists of the following;